Every active Black Friday deal from all stores, updated live as new catalogues are added.
Did you know that Australians spent more than $6.5 billion on Black Friday last year? Are you ready to grab the biggest savings of the year and secure the deals you’ve been waiting for?
Black Friday in Australia normally kicks off the Friday after the United States Thanksgiving, which falls on the fourth Thursday of November. In 2024 that means the official promotion starts on November 29, and many major retailers begin their sales as early as the Monday of November 23 to give shoppers a head start. The weekend of November 30 and December 1 continues the discounts, while Cyber Monday arrives on December 2, extending the shopping excitement into the following week.
The Black Friday sales normally run for about 48 hours on the main day, but most large chains keep the promotions alive through Saturday and Sunday, creating a full weekend shopping spree. In many cases the offers extend into the following Monday, and retailers often label the entire period from the Friday after Thanksgiving through the next Sunday as Cyber Week, delivering daily deals on electronics, home appliances, and fashion items for up to ten days.
Australian shoppers love to combine online and in‑store experiences, often ordering online for home delivery or using click‑and‑collect to pick up items quickly. They frequently check price‑comparison websites and mobile apps to spot the lowest price before stepping into a store, and many use loyalty cards that unlock extra coupons and early‑access promotions. Because of the warm climate, families tend to shop in the late afternoon or early evening, taking advantage of extended store hours on weekends.
For 2024, Black Friday officially falls on November 29, but many retailers launch early promotions as early as November 23, giving shoppers a chance to snag door‑buster deals before the weekend rush. Cyber Monday arrives on December 2, and a full Cyber Week runs from December 2 through December 8, providing multiple days to find discounts on electronics, fashion, and household goods. Some stores even extend sales into the following Monday, meaning you can enjoy savings for up to twelve days in total.
Because the deals are time‑limited, acting quickly is essential for the best savings. We recommend bookmarking your favourite stores, setting price alerts, and planning a shopping list that focuses on items you truly need. With the right preparation, you can navigate the Black Friday rush and walk away with substantial discounts on the products you love.
IGA, a neighbourhood supermarket chain found in most Australian suburbs, focuses on fresh produce, bakery items and everyday essentials, making it a convenient stop for quick Black Friday bargains. Many IGA locations start their promotions on the Friday before the official date, offering early‑bird discounts on meat, dairy and household staples, and they often reward shoppers with extra loyalty points for purchases made before noon. Coles, Australia’s second‑largest grocery retailer, operates large format stores across the country and provides a wide selection that includes electronics, home appliances and fashion items. On Black Friday, Coles typically runs deep price cuts on televisions, kitchen appliances and gaming consoles, and its Flybuys membership gives members additional coupons and price‑match guarantees that can further lower the final cost.
Woolworths, known for its premium range of groceries and specialty foods, often extends its Black Friday offers into a full Cyber Week, featuring bundled deals on appliances and exclusive member discounts through its Woolworths Group loyalty scheme. The chain also highlights reduced prices on fresh seafood and premium meats, which are popular items during the holiday shopping rush. Aldi, the discount supermarket with a limited but high‑quality product range, runs flash‑sale events on Black Friday weekend, slashing prices on seasonal items such as fresh fruit, vegetables and pantry staples. Shoppers can take advantage of Aldi’s no‑frills pricing by visiting early on Saturday morning, when the most attractive deals are displayed on the shelves.
Myer, the country’s leading department store, focuses on fashion, beauty and home furnishings, and its Black Friday sales often include up to 70 % off on clothing lines, cosmetics and furniture collections. The retailer frequently pairs clothing discounts with gift‑card bonuses for Myer One members, giving extra value to loyal customers. In addition to apparel, Myer runs limited‑time promotions on electronics such as headphones and smart home devices, especially during the Cyber Monday period. Early‑bird access for Myer One members begins the day before Black Friday, allowing them to secure the best offers before the crowds arrive.
Other major retailers such as Bunnings Warehouse and Kmart also join the Black Friday rush, with Bunnings promoting heavy discounts on power tools, garden equipment and home improvement supplies, while Kmart provides deep cuts on toys, bedding and seasonal décor. These stores often extend their sales into Cyber Week, giving shoppers multiple opportunities to find bargains on a wide variety of products. Australian consumers typically combine online research with in‑store visits, checking price‑comparison apps before heading out, and many take advantage of click‑and‑collect services to avoid long queues. The overall shopping behaviour in Australia shows a strong preference for value‑for‑money items and a willingness to plan purchases around major discount periods.
To make the most of Black Friday in Australia, start by marking the key dates on your calendar and signing up for store newsletters that send exclusive coupons. Create a shortlist of the items you truly need, set price alerts on trusted apps, and plan your visits for mid‑week when stores are less crowded and stock is fully replenished. With careful planning and the right timing, you can navigate the rush and walk away with substantial savings on the products you love.
| Store | Top Categories | Expected Start | Deal Type |
|---|---|---|---|
| IGA | Supermarkets, Clothing & Shoes, Health & Beauty | 2024-07-15 | Early-week discount |
| Coles | Groceries, Household Essentials, Kitchen Tools | 2024-08-01 | End-of-month promos |
| Woolworths | Electronics, Home & Garden, Apparel | 2024-06-20 | Seasonal clearance |
| Aldi | Value Packages, Hardware, Personal Care | Ongoing | Private label savings |
| Myer | Fashion, Beauty, Home | 2024-09-05 | Holiday prep |
Black Friday typically kicks off on Thursday January 2nd each year in Australia, following the US tradition. However, many retailers begin their pre-holiday marketing campaigns two weeks earlier, creating extended shopping windows leading up to the event.
IGA has a policy that matches prices from major online competitors when you present proof of purchase in-store. Make sure to scan barcodes upon checkout and save the confirmation email for verification. Prices must be comparable within the same product line to qualify for the match.
Electronics see their deepest discounts during mid-to-late November at major outlet events, though early-year promotions also offer value. Planning ahead by setting calendar alerts for retailer announcements helps secure the shortest waitlists and lowest price points.
Yes, Woolworths permits price matching on most listed category staples when you show receipt from verified online sources. Ensure all conditions are met, such as item condition and non-perishable status, to avoid any discrepancies during the verification process.
Myer runs dedicated Black Friday offers focusing on apparel and home categories, often featuring collaborations with designer partners. Limited-time flash sales drive traffic during the first three days of the event, encouraging last-minute decisions.
During summer months, pharmacies and health-focused sections at major stores introduce seasonal promotions on vitamins, skincare, and over-the-counter medications. Check weekly flyers for percentage-based rebates and bundle deals that combine multiple items at reduced rates.
Link your loyalty card to the retailer’s app to automatically apply member discounts at point of sale. Combine app-generated coupons with store-specific vouchers for stacked savings. Monitor notifications for surprise bonus percentages that can boost discount values significantly.